Fashion is a significant part of what makes the city unique.
Wearing kimono may seem troublesome compared to Western clothes, due to the length of time it takes to put on and to how careful the wearer must be while moving. However, the act of wearing a kimono stimulates in a way that no western outfit can compete with. The kimono wearer soon forgets whatever trouble he had initially as he is swept up in the feeling. Whether it is in the fabrics or in the accessories such as obi, each detail is painstakingly perfected by experienced craftsmen, meaning kimono is as exclusive and fashionable as any leading high-fashion brands. Wearing kimono is provocative, an experience that other styles cannot offer. The wearer of the kimono can customize his look and express his originality by mixing and matching accessories, and when he puts together his kimono in an original or stylish way, people look at him in admiration, with envious eyes. A man must go out of his way to wear kimono, setting him apart from the crowd. This is an extraordinary idea in the modern world, but Y. & SONS is on a mission to make it the norm. Your personal style will change the cityscape.

About KANDA

We have chosen Kanda district as a starting point of Y. & SONS because of its intriguing mixture of old and new, Edo and modern, elements that combine to help make Tokyo one of the great cities of the world. From our concept shop here, we hope to forge a brand new fashion culture.